In a previous post, I shared information on comic book sales trends in the 1940s. While John Jackson Miller’s excellent ComiChron is a reliable site for contemporary (and some historic) sales data, there’s a gap in what’s easily available. This morning I perused Judith S. Duke’s 1979 book Children’s Books and Magazines: A Market Study,…
Insights
Unbalanced Production: The Comics Business in the 1940s
Learn about the comic book business of the 1940s in this essay highlighting a 1949 MBA thesis written by Charles Cridland, an employee of the David McKay Company, publisher of titles such as ACE COMICS, KING COMICS, and MAGIC COMICS. Cridland’s research documents the growth and economics of the early comic book industry.